A florist brand and one‑page shop that turns DMs into same-day orders.

The problem · sound familiar?

Orders came in by DM, then turned into phone tag.

Most of our orders start in DMs and end in phone tag. People ask what we have today and whether it is too late for delivery. Our shop looks like every other florist, and nothing online shows today’s flowers.

What we’d build

A dispatch-room identity and a one-page flower shop.

We built the brand around the delivery run: a wordmark, a round dispatch stamp, and labels for wraps, boxes and card tags. Sweet peas drawn as line art keep it romantic. The one-page site shows today’s bouquets with prices, the 2 pm same-day cutoff, the five delivery zones, a weekly subscription and an events inquiry.

Designed to

1. Answer what is fresh today and the delivery cutoff before anyone sends a DM
2. Make every wrap, box and card tag that leaves the shop look like one florist
3. Move regulars from DM threads to a weekly order they manage themselves

Creative direction

Where the look comes from.

The look comes from a shipping room: rubber stamps, route numbers, labels and tear-off tickets, printed in aubergine and stamp rose on blush paper. Sweet peas drawn in line art climb over all of it, so the freight never feels cold.

Up close

Three details that do the work.

1. Sweet PeaDispatch

   Sweet PeaDispatch

   05Glassell Park · today

   SPD 0388 · R05

   Sweet peas drink first. Trim the stems and change the water every other day.

   Card tag

   • BlushF4D3DB
   • Aubergine3A1233
   • Stamp roseA8245A
   • Violet5E3488
   • Tendril3E6B3A

   01

   An identity built like a shipping room

   A wordmark, a round dispatch stamp and a label system for wraps, boxes and card tags. Every order leaves the shop looking like the same florist.

2. Same-day cutoff · Thursday2:00pm2 h 19 m left

   9 amNow 11:412 pm cutoff3–6 pm at the door

   RouteZoneAt the doorStatus

   • 01Atwater Village3–6 pmTaking orders
   • 02Glassell Park3–6 pmTaking orders
   • 03Silver Lake3–6 pmTaking orders
   • 04Los Feliz3–6 pmTaking orders
   • 05Echo Park3–6 pmTaking orders

   After 2 pm, orders ride the next morning route, 9 am to noon.

   02

   The 2 pm cutoff, before anyone has to ask

   The order-by time, the five delivery zones and their windows sit at the top of the page. After 2 pm it points to the next morning’s route.

3. The weekly dispatch

   Same route, every Thursday.

   Seasonal flowers from the shop, on your route each week. Delivery included.

   Letter$52Parcel$76Crate$125

   ThursdayFriday

   03Silver Lake · 3–6 pmSkip or pause any week by text

   First four dispatches

   • ThuRoute 03 · Silver Lake
   • ThuRoute 03 · Silver Lake
   • ThuSkipped by text
   • ThuRoute 03 · Silver Lake

   Start the weekly dispatch

   03

   A weekly subscription regulars set up themselves

   Pick a size, a day and a zone, then pay online. Skips and pauses happen by text, not in a DM thread.